The Ambiguity of Modern Craft 1 2 3 - PRINTER VERSION
>> cational institutions, publications, professional associations and museums, has been under
no pressure to explain its claim that, while modern crafts is just like painting and sculpture, it
is somehow special and cannot be judged by the same criteria as painting and sculpture.
In the past 10 years, though, commercial galleries have emerged as a possible alternative to
both the crafts fair/crafts shop venue and the university gallery. These galleries exhibit craft
objects in the same manner fine arts galleries show painting and sculpture, and although the work
they exhibit (primarily academic crafts) does not demand fine arts prices, it does sell. This new
commercial venue has sparked the need for so-called "critical" analysis and has spawned new
publications filled with glossy advertisements aimed at fine arts collectors who have grown weary
of the bombast and high prices of post-modern painting and sculpture. Modern crafts, by adopting a
strategy most marginal elements in culture resort to—that is to imitate the group from whom
they seek approval—seems close to realizing its goal.
Artists, critics, curators and gallery owners in the fine arts world, however, are still not
very enthusiastic about modern crafts. When confronted with this new fine arts/crafts hybrid, they
inevitably complain that modern crafts seems to be nothing more than elaborate and complicated
technique masquerading as artistic concept. To most of them the crafts world looks like a small,
self-satisfied club, unconcerned with issues outside its own world. There is much truth to this
perception. Modern crafts has always tried to have their cake and eat it too. Their continued
insistence that crafts is art but that it is special and cannot be judged by fine art standards
has not been supported by the kind of intellectual and aesthetic criteria that would create a
context in which the unique aspects of crafts can be read and understood. This is something modern
crafts seems reluctant to explore. For it would not only entail explaining why they have abandoned
crafts historical language, but also mean formulating a new history and language for crafts that
would be believable and hold up to critical scrutiny.
Modern crafts' present position in American culture is not unlike the painters and sculptor's
predicament in the 1930s. Dore Ashton in her book
The New York School noted that until
World War II, for example, "...most wealthy patrons regarded the painter and sculptor as
embellishments of culture, basically non-essential." In an effort to establish a viable position
in culture for their work, painters and sculptors, of what became known as the New York School,
aggressively pursued an intellectual dialogue with not only writers and composers, who were the
predominant artists of their time, but also philosophers, critics, psychiatrists and scientists.
Ashton remarks that the purpose of the legendary Club was "...to confirm their widening audience
among the educated strata of the society and to establish the visual artist as a member of the
intelligentsia on equal footing with writers and composers. No amount of nostalgic disclaiming can
disguise the interest the visual artists displayed in attracting other intellectuals to their
bailiwick, and putting them in their place, so to speak." 1
Modern crafts, on the other hand, has never fostered a climate sympathetic to the kind of
intellectual discourse where the crafts' possible role and relevance in modern culture might be
analyzed and debated. It has, instead, chosen to explain its ineffectual position in culture by
falling back, rather passively,
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